Plans and what each one includes
A feature-by-feature comparison of the free, Starter, Growth and Pro plans, all with 0% transaction fees.
Every plan carries 0% transaction fees. The free plan is a real plan, not a trial: it ships the whole subscribe and save job, capped on active subscribers rather than on features. Paid plans include a 14-day free trial, and development stores are never billed.
| Plan | Price | Active subscribers | Includes |
|---|---|---|---|
| Free | $0/mo | 50 | Subscribe and save on unlimited products, customer portal, prepaid, basic dunning, basic analytics, 90 days of history, and the AI assistant endpoint. |
| Starter | $7.99/mo | 300 | Everything in Free, plus build-a-box, gifting, SMS recovery, custom cancel and save flows, retention journeys, 180 days of history. |
| Growth | $12.99/mo | 2,000 | Everything in Starter, plus AI Churn-Save, AI Offer Optimization, AI Cancel-Reason Insights, cohort analytics, agent auto-apply, Miko branding removed, 365 days of history. |
| Pro | $19.99/mo | Unlimited | Everything in Growth, plus AI Smart Dunning, AI Next Add-On, AI Box Recommender, priority support, 730 days of history. |
Changing plan
Billing runs through Shopify's managed app pricing, so plans are chosen on Shopify's own page and charged on your Shopify invoice. You can move between plans at any time.
What happens over the subscriber cap
The cap is on active subscribers. Cancelled and expired subscriptions do not count toward it, and existing subscriptions are never cut off. See the pricing page to compare with the rest of the Miko family.
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