Every cancellation records its reason and is grouped with the others, so Retention AI shows your top causes ranked by count, alongside your save rate: what share of attempted cancellations you kept.
Where to find it
Under Retention AI → Why subscribers cancel.
Options
When a subscriber cancels in the portal they can pick a reason: Too expensive, Getting too much product, Taking a break, Found it somewhere else, No longer need it, or Other. Picking one is optional, so some cancellations show as "Not given".
The grouping counts identical reasons together on every plan, so it works from day one with no AI involved. The page shows the top six.
Example
Reading it honestly
The top cluster is usually the one you can do least about, and the second is usually the one worth fixing. "Too expensive" often means the value was never shown; "too much product" is a frequency problem you can solve by offering a longer interval; "no longer needed" is genuinely fine and should not be discounted away.
Plan required
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