Tick Bigger discount on the first delivery to run a larger intro discount on delivery one and your standard discount on every delivery after it. This is the classic "50% off your first box, 15% off after that" offer.
Where to find it
Under Offers → Create an offer, below the delivery frequencies.
How to set it up
Set the standard discount
Choose the discount type and Value that applies to every delivery after the first.Turn on the intro discount
Tick Bigger discount on the first delivery.Enter the first-delivery value
Enter the amount under First delivery: percentage off (or First delivery: amount off for a fixed discount). It uses the same discount type as the standard discount.Create the offer
Pick your products and click Create offer.
How it is priced
The offer is built with two price policies rather than one: the first delivery uses the intro value, and every later delivery uses the standard value. Because both live on the selling plan itself, Shopify does the arithmetic at checkout and on every renewal. There is no discount code to leak, expire, or be applied to the wrong order.
Example
What the shopper sees
The product page shows the first-delivery price in the headline and the ongoing rate on the subscribe option. The cart and checkout show it as "First payment X, then Y", so the shopper knows the ongoing price before they buy, not after their second charge lands.
Plan required
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