Miko Claude AI Churn & Segment documentation

Getting started

• What is Miko Claude AI?Turn your Shopify customer history into RFM segments, churn risk scores and lifetime spend you can act on.
• Installing Miko Claude AIInstall the app and let it read your order history so the first run has data to work with.
• Your first customer syncWhat happens on the first sync, how long it takes, and what you get at the end.

Segments and scores

• RFM segments explainedWhat each segment means in plain language, and which customers land in it.
• Churn risk scoresHow the 0 to 100 churn score is calculated from a customer's own pattern, and what score is actually worth acting on.
• Lifetime value trackingWhat lifetime value means in Miko AI (total spend to date), and how to use it to prioritize attention.

Acting on the data

• Segment discount codesGenerate a discount aimed at one segment, such as customers about to lapse.
• Shopify tag syncWrite segments back to Shopify as customer tags so every other tool can use them.
• Sending campaigns with your email platformUse the synced tags to build audiences in Klaviyo, Mailchimp or Shopify Email.
• Your weekly insight emailA one-page Monday email summarizing your store's customer health and the top actions worth taking that week.

Privacy

• Privacy and data handlingWhat data the app reads, where it is processed, and what is never stored.

Troubleshooting

Start here when something is not behaving the way you expect. Each article below covers one symptom, with the checks in the order that resolves the most cases first.

• A customer's RFM score looks wrongScores are relative to your own store, not absolute, so a high spender can still sit outside your top fifth.
• Every customer has the same score, or no scores appearScoring ranks customers against each other, so it needs a synced customer base with enough variation to be meaningful.
• Only some of my customers were analyzedEach plan covers a set number of customers, and a store past that allowance is analyzed up to the limit.
• Segments or tags are not showing up in ShopifyResults are written back onto the customer record, so check Shopify rather than the app and re-run the sync if it is stale.
• An automated email did not sendMiko AI hands the send to your Shopify Flow workflow, so a missing email usually means the workflow is off or the trigger has not fired for that customer.
• Predictions, benchmarks or journeys are unavailablePlan gates rather than errors: predictive alerts, benchmarking and lifecycle journeys each require a plan that includes them.
• Still stuckWhat to send us so we can read the recency, frequency and spend behind a score and explain the number.

Billing

• Plans and what each one includesA feature-by-feature comparison of every Miko Claude AI plan, including how many customers each one analyzes.

Frequently asked questions

• Frequently asked questionsShort answers to the questions merchants ask most often about segments and scores.

Support

• Getting supportWhere to reach us, and what to send so we can check the exact inputs behind a customer's score and answer in one reply.