Your storefront
What your wholesale customers see
Where wholesale pricing appears for a tagged buyer, from product page through to checkout.
When a tagged wholesale customer logs into your store, here's exactly what changes for them (and only them, retail customers are unaffected):
On product pages
- The retail price is shown with a strikethrough
- Their wholesale price is shown prominently
- An optional banner appears: "Wholesale pricing active" (you can customise this text)
On collection pages
- Product prices in the grid update to show wholesale prices
- Works automatically, no theme changes needed
In the cart
- Line items show the correct wholesale price
- The order total reflects wholesale pricing
At checkout
- Wholesale discounts are applied as line-item discounts on each product
- The customer sees a breakdown showing the discount on each item
- No coupon code required, it's fully automatic
No double discounts: Miko B2B wholesale pricing is separate from your regular Shopify discount codes. If a wholesale customer also has a coupon code, Shopify's standard stacking rules apply, you can control this in your Shopify discount settings.
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