Customer groups and pricing

Percentage vs fixed custom pricing

When to use a uniform percentage per group and when to set an exact price per variant.

Miko B2B supports two ways to set wholesale prices. You can use both across different groups.

Percentage Discount

Available on all plans (including Starter).

Apply a flat percentage off your regular prices for everyone in a group. For example, "Gold Wholesale gets 25% off everything". This is the simplest option and works across your entire catalogue automatically, including new products you add in the future.

Example: 25% off

A product retails at $100.00. A Gold Wholesale customer with 25% discount sees ~~$100.00~~ → $75.00. No setup needed per product.

Fixed Custom Pricing

Available on Growth and Pro plans.

Set a specific dollar price for individual products or variants for a customer group. This is ideal when you have individually negotiated prices per SKU, for example, your top distributor pays exactly $45.00 for a product regardless of what the retail price is.

Example: Fixed price per variant

The retail price of a product is $80.00. You set a fixed price of $45.00 for your Gold Distributor group. That group always pays $45.00, even if you change the retail price later.

Which should I use? Start with percentage pricing, it's simpler and covers everything automatically. Switch to (or add) fixed pricing when you have specific price agreements per SKU with key accounts.