Customer groups and pricing

Percentage vs fixed custom pricing

When to use a uniform percentage per group and when to set an exact price per variant.

Miko B2B supports two ways to set wholesale prices. You can use both across different groups.

Where to find it

Both live under Customer Groups in the app. The percentage is the group's Discount percentage. Fixed prices are behind the Prices button on the group's row.

How to set it up

  1. Set a percentage for the group

    Edit the group and enter the Discount percentage. It applies to your whole catalog straight away.

  2. Add fixed prices where you have agreed a price

    Click Prices on the group, add the products, enter the price for each variant, and click Save prices. For a large catalog, import them by CSV.

Options

Percentage Discount

Available on all plans, including Free and Starter.

Apply a flat percentage off your regular prices for everyone in a group. For example, "Gold Wholesale gets 25% off everything". This is the simplest option and works across your entire catalog automatically, including new products you add in the future.

If a product has a compare-at price above its selling price, the percentage is worked out from the compare-at price, and the buyer never pays more than the current selling price.

Fixed Custom Pricing

Available on Growth and Pro plans.

Set a specific dollar price for individual products or variants for a customer group. This is ideal when you have individually negotiated prices per SKU, for example, your top distributor pays exactly $45.00 for a product regardless of what the retail price is.

Discount overrides

Available on Growth and Pro plans. Give specific products or collections a different percentage than the group default. When more than one rule could apply, the most specific wins: custom price, then product rule, then collection rule, then the group discount.

Example

Example: 25% off

A product retails at $100.00. A Gold Wholesale customer with 25% discount sees $100.00 → $75.00. No setup needed per product.

Example: Fixed price per variant

The retail price of a product is $80.00. You set a fixed price of $45.00 for your Gold Distributor group. That group always pays $45.00, even if you change the retail price later, as long as the retail price stays above $45.00. A custom price at or above retail is not used, and the group's percentage applies instead.

Plan required


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