Troubleshooting

Custom prices are not applying

Check whether the price is actually below retail, whether the SKU matched on import, and whether your plan includes custom pricing.

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Related articles

• A wholesale customer was charged retailAlmost always one of five causes. The most common by far is that the buyer checked out signed out, so Shopify never told the discount who they were.
• Wholesale prices are not showing on product or collection pagesDisplayed prices and checkout prices come from two different mechanisms, so one can work while the other does not. Usually the theme app embed is switched off.
• A volume tier is not applyingUsually the cart has not reached the tier minimum, or a better price already applies and the buyer is keeping it.
• A campaign price is not showingCheck the window is open in the campaign's own time zone, the campaign is active, and, for a share-link campaign, that you opened the link itself.
• The purchase order or registration block is not appearingBoth storefront blocks are deliberately conditional. The theme editor states which condition is unmet: sign-in, tag, plan, or app embed.