Wholesale prices are not showing on product or collection pages

Checkout pricing and storefront display are two different mechanisms, so it is normal for one to work while the other does not.

• The app embed is off on your active theme. This is the usual cause. The embed is what rewrites displayed prices; without it, prices only change at checkout. Go to Online Store → Themes → Customize → App embeds and confirm Miko B2B is toggled on. Switching or duplicating a theme does not carry the embed across, so re-check after any theme change.
• You are looking at a different theme than the one you edited. Confirm you are previewing the published theme.
• The customer is not logged in in the window you are testing in. Use a private window and log in as your test customer.