VIP tiers and referrals

Setting up VIP tiers

Reward your best customers automatically as their spend moves them up tiers.

Pro Plan

VIP tiers reward your best customers with better earning rates, exclusive perks, and status recognition. As customers spend more (or earn more points), they automatically move up through your tiers.

Creating your tier structure

A common starting structure:

Tier	Requirement	Earn Multiplier	Perks Example
Bronze	0+ points	1× (base rate)	Standard rewards
Silver	500+ points	1.5×	Free shipping rewards
Gold	2,000+ points	2×	Exclusive early access
Platinum	5,000+ points	3×	VIP concierge support

Tier qualification methods

You can qualify customers into tiers based on:

Total points earned (lifetime, including redeemed points)
Total spend (lifetime order value)

Set up tiers under Miko App → VIP Tiers → New Tier. Name each tier, set the threshold, and configure the earn multiplier and any perks.

Tier progression is automatic

When a customer's points or spend crosses a tier threshold, they're upgraded automatically. They receive a notification (if you've set up tier upgrade emails via Shopify Flow). No manual action needed from you or your team.

Tier downgrade: You can choose whether tiers are permanent (once earned, kept forever) or annual (re-qualified each year based on that year's activity). Annual tiers create urgency to maintain status. Configure this in VIP Tier Settings.