Earning and redeeming
How customers earn points
Set what earns points: orders, signups, birthdays, reviews and social follows.
You control exactly what earns points in your store. Set these up under Miko App → Earning Rules.
Purchase earning
The foundation of any loyalty programme. Set a points rate per dollar spent, for example, 5 points per $1. You can also set different earn rates for specific products or collections (e.g. earn double points on new arrivals).
Example earning structure
- Every purchase: 5 points per $1 spent
- New arrivals collection: 10 points per $1 (double points)
- Account sign up: 200 bonus points
- Birthday month: 2× earn rate
Bonus earning events
Reward customers for actions beyond purchases:
| Action | Points Award | Plan Required |
|---|---|---|
| Account sign-up | Fixed point bonus | All plans |
| Birthday | Bonus points or multiplier | All plans |
| Product review | Fixed point bonus | All plans |
| Referral (successful purchase) | Points for referrer + referred friend | Growth & Pro |
| Social follow (manual award) | Fixed point bonus | All plans |
Points expiry
Optionally set points to expire after a period of inactivity (e.g. points expire after 12 months of no purchases). This encourages regular engagement. Configure this under Miko App → Programme Settings → Points Expiry.
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