Integrations and migration
Klaviyo and email automations
Send points balances, tier changes and reward reminders through your email platform.
Growth & Pro Plans
Miko Loyalty connects with Klaviyo and other email platforms via Shopify Flow, allowing you to send automated loyalty emails triggered by programme events.
Available trigger events
These Shopify Flow events fire automatically and can trigger any email or SMS automation:
| Event | When it fires |
|---|---|
| Points earned | After a qualifying purchase is completed |
| VIP tier upgraded | When a customer moves to a higher tier |
| Points expiring soon | X days before points expire (configurable) |
| Referral completed | When a referred friend makes their first purchase |
| Reward redeemed | When a customer uses their points |
Setting up Klaviyo emails with Shopify Flow
- In your Shopify Admin, go to Apps → Shopify Flow
- Create a new workflow
- Set the Trigger to a Miko Loyalty event (e.g. "VIP Tier Upgraded")
- Add a Send Klaviyo email action (requires the Klaviyo + Shopify Flow integration)
- Select or build the email template in Klaviyo
- Activate the workflow
Tip: The three highest-impact loyalty emails are: (1) welcome points confirmation after first purchase, (2) tier upgrade celebration, and (3) points expiry reminder. Start with these three before building more complex flows.
Related articles