Scoring needs a customer base to rank against. With no customers synced yet there is nothing to score, and the analysis returns empty rather than inventing values. If scores exist but barely vary, the usual cause is a very small or very uniform customer base: ranking twenty near-identical customers into fifths produces coarse, unhelpful bands. The scores become meaningful as order history builds up.
Check these in order
Has a sync run?
In Settings → Customer sync, Not synced yet means no analysis has happened. Nothing is scored until you click Sync all customers now.
Did the sync finish?
Sync failed - try again, or a message that the sync appears to have stalled, means the results were not saved. Click Reset and try again, then run a fresh sync.
Does your store have customers with orders?
The sync reads customers from Shopify. A store with no customers finishes with nothing to score.
Is there any spread?
When every customer has the same value on a dimension, for example everyone has exactly one order, all of them get the middle score of 3 on it. That is the honest result when there is nothing to tell customers apart.
Did the customer order since the last sync?
A new order refreshes that customer’s tags and churn risk at once, but their recency, frequency and monetary scores show the middle value of 3 until the next full sync re-ranks them against everyone else.
How to fix it
Run Sync all customers now from Settings and wait for Last synced to show today’s date. If your customers genuinely look alike, scores will spread out on their own as more repeat orders come in.
If it still is not working
Contact support with your store domain and we will check what the last sync saved.
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