Segments and scores

Churn risk scores

0&ndash;30: Healthy. No action needed.
31&ndash;60: Watch. Worth a nudge in your normal cadence.
61&ndash;80: At risk. Prioritise a personalised offer.
81&ndash;100: Critical. Direct outreach if the customer's lifetime value justifies it.

How the 0 to 100 churn score is calculated from a customer's own pattern, and what score is actually worth acting on.

Every customer gets a churn-probability score from 0 to 100, updated nightly. The score is your individual customer's likelihood of NOT ordering again in the next 90 days, based on their pattern compared to your historical customer base.

How to read the score

0–30: Healthy. No action needed.
31–60: Watch. Worth a nudge in your normal cadence.
61–80: At risk. Prioritise a personalised offer.
81–100: Critical. Direct outreach if the customer's lifetime value justifies it.

Using churn scores in your marketing

Miko writes the churn band as a customer tag (e.g. miko-churn-high) so your email tool can target it. Common patterns:

Send a 10% off win-back to anyone tagged miko-churn-high who hasn't ordered in 45+ days
Trigger an SMS to anyone tagged miko-churn-critical with predicted CLV over $500
Exclude miko-churn-critical from acquisition discounts to protect margin