Segments and scores

Lifetime value forecasts

Predicted future spend per customer, and how to use it to prioritise attention.

For every customer, Miko AI predicts how much they will spend in the next 12 months, based on their order pattern, recency, product mix, and similarity to other customers in your store.

How the forecast is calculated

Miko uses a gradient-boosted regression model trained on your store's specific data. Inputs include order count, average order value, days between orders, product categories, discount usage, and time since last order. Outputs are bracketed into tiers so they are actionable, not just numeric.

CLV tiers

Tier	Predicted 12-month spend	Tag
Platinum	Top 5% predicted spenders	`miko-clv-platinum`
Gold	Top 6–20%	`miko-clv-gold`
Silver	Top 21–50%	`miko-clv-silver`
Bronze	Bottom 50%	`miko-clv-bronze`

Tip: Pair Miko AI with Miko Loyalty & Rewards: assign higher loyalty tiers to miko-clv-platinum and miko-clv-gold customers via Shopify Flow. The two apps share the same tag namespace.