In Miko AI, a customer’s lifetime value (LTV) is the total they have spent with your store to date, as Shopify records it. It is tracked, not predicted: Miko AI does not forecast future spend. Use it alongside churn risk to decide which customers deserve your attention first.
Where to find it
- Overview → Your top customers lists the 5 highest lifetime value customers in your store. Click one to see Lifetime spend on their customer page.
- Segments shows each segment’s Revenue and Avg LTV, and a segment page shows Total revenue and Avg LTV for its customers.
- Download CSV on a segment page includes each customer’s Total spend and VIP probability %.
How to set it up
Run a sync
Go to Settings and click Sync all customers now. Each customer’s spend is read from Shopify.
Compare segments
Open Segments and compare Avg LTV across groups to see where your revenue sits.
Prioritize
Within an at-risk group, start with the customers who have spent the most. Segment pages list customers by spend, highest first.
Options
How lifetime value is calculated
| Figure | What it is |
|---|---|
| Lifetime spend (LTV) | The customer’s total amount spent with your store, taken from Shopify, in your store’s currency. Refreshed on every full sync and when the customer places a paid order. |
| Avg LTV | The total spend of a segment’s customers divided by the number of customers in it. |
| Monetary score (M) | How the customer’s spend ranks against your other customers, from 1 to 5. Part of the RFM score. |
| VIP probability | A 0 to 99 percent score: half from how their spend compares with your top 10 percent of spenders, 30 percent from their order count (full marks at 10 orders) and 20 percent from how long they have been a customer (full marks at one year). |
CLV tiers
Miko AI does not assign lifetime value tiers or write miko-clv- tags. To group customers by spend, use these instead:
| Group | Who is in it | Tag |
|---|---|---|
| High value | More than $1,000 lifetime spend | miko-high-value |
| VIP customers | More than 5 orders and more than $500 lifetime spend | miko-vip |
| High Value (RFM segment) | Strong overall RFM scores that fit no other RFM segment | None, use the segment in the app |
Example
A customer who has spent $1,200 across 4 orders has a lifetime value of $1,200 and is tagged miko-high-value. They are not tagged miko-vip yet, because that needs more than 5 orders.
Plan required
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