Miko AI Guide

1. What is Miko AI?

Miko AI is a native Shopify customer intelligence app. It reads your customers' purchase history, segments them with machine learning, predicts who is about to churn and who is about to become your top spender, and tells you in plain English what to do next.

Unlike Shopify Analytics, which shows aggregate dashboards, Miko AI works at the individual customer level and ranks your customers by action priority each week.

What you get out of the box

• Ten RFM segments: Champions, Loyal Customers, Potential Loyalists, Active Buyers, At Risk, Needs Attention, Lost, High Value, Average, Low Engagement
• A churn-probability score from 0 to 100 for every customer
• Lifecycle stage classification: New Customers, Active Buyers, VIP Customers, At Risk, Lapsed
• Cohort retention analysis (1, 2, 3, 6 and 12 month retention rates)
• Auto-tagging back to Shopify customer profiles with a miko- prefix
• Weekly AI insight email every Monday (Growth and Scale plans)

2. Installation

Miko AI is available on the Shopify App Store. Search for "Miko AI" or click the install link below.

Step-by-step

1. Click the install link or search the Shopify App Store for "Miko AI"
2. Approve the requested scopes: read_customers, write_customers (for tagging), read_orders, read_products,
3. Choose your plan (Free, Essentials, Growth, or Scale) and start your 14-day free trial if applicable
4. Miko begins its initial ML run automatically — you do not need to click anything
5. You get an email when the first scoring run is complete (usually within 5–15 minutes for stores up to 5,000 customers)

3. Your First ML Run

When you install Miko AI, Miko AI does five things in sequence on your customer data:

1. Reads your orders via the Shopify Admin API (read-only)
2. Computes RFM scores for every customer (recency, frequency, monetary)
3. Runs customer behavioural grouping to surface behavioural groupings unique to your store
4. Trains a churn model on your store's specific historical patterns
5. Forecasts CLV for every customer based on their order pattern and product mix

You can watch progress in the Miko admin while it runs. Subsequent runs happen automatically every 24 hours.

4. RFM Segments Explained

Every customer in your store is automatically slotted into one of ten research-backed segments. Here is what each one means and what you should typically do about them:

5. Churn Risk Scores

Every customer gets a churn-probability score from 0 to 100, updated nightly. The score is your individual customer's likelihood of NOT ordering again in the next 90 days, based on their pattern compared to your historical customer base.

How to read the score

• 0–30: Healthy. No action needed.
• 31–60: Watch. Worth a nudge in your normal cadence.
• 61–80: At risk. Prioritise a personalised offer.
• 81–100: Critical. Direct outreach if the customer's lifetime value justifies it.

Using churn scores in your marketing

Miko writes the churn band as a customer tag (e.g. miko-churn-high) so your email tool can target it. Common patterns:

• Send a 10% off win-back to anyone tagged miko-churn-high who hasn't ordered in 45+ days
• Trigger an SMS to anyone tagged miko-churn-critical with predicted CLV over $500
• Exclude miko-churn-critical from acquisition discounts to protect margin

6. Lifetime Value Forecasts

For every customer, Miko AI predicts how much they will spend in the next 12 months, based on their order pattern, recency, product mix, and similarity to other customers in your store.

How the forecast is calculated

Miko uses a gradient-boosted regression model trained on your store's specific data. Inputs include order count, average order value, days between orders, product categories, discount usage, and time since last order. Outputs are bracketed into tiers so they are actionable, not just numeric.

CLV tiers

7. Segment Discount Codes

On any segment detail page you can create a real Shopify discount code targeted to customers in that segment. Miko AI tracks every redemption and attributes the recovered revenue back to the campaign.

How it works

1. Open a segment and click Create a discount for this segment
2. Choose percentage off (e.g. 20%) or fixed amount and a validity window (1--365 days)
3. Miko creates the code in your Shopify Discounts admin restricted to customers in that segment
4. Copy the code and use it in your Shopify Messaging campaign or email
5. When a customer redeems it, Miko tracks the redemption count and revenue recovered on the segment page

8. Shopify Tag Sync

Miko AI writes intelligence directly to Shopify customer profiles as miko- prefixed tags. Every email tool, automation platform, or Shopify Flow can pick these up automatically.

Tags written by Miko AI

When tags update

Tags are written in real time on every new order (via webhook) and refreshed for all customers during a manual sync. Go to Miko App → Settings and click Sync to update all tags now.

9. Sending Campaigns with Your Email Platform

Miko AI is the intelligence layer, not the email sender. It writes customer tags and creates native Shopify segments so any email platform picks them up automatically.

Shopify Messaging (recommended)

Miko AI auto-creates customer segments in your Shopify admin (e.g. Miko AI: At risk) during every sync. In Shopify Messaging, click Create campaign and select the Miko AI segment as your audience. Your campaign targets exactly the right customers instantly.

Miko AI Automations (set once, runs forever)

Go to Miko App → Automations to set up automated campaigns. Miko AI generates the email copy using Claude and guides you through creating a one-time automation in Shopify Messaging. Once live, the automation fires automatically whenever Miko AI tags a qualifying customer -- no ongoing effort required.

Shopify Flow

In Shopify Flow, use the built-in Customer tag is added trigger (found under Shopify's 82 triggers). Set the tag condition to the Miko AI tag for the segment you want (e.g. miko-at-risk). Add any action -- Shopify Messaging email, SMS, internal notification, or a third-party platform action.

Klaviyo, Omnisend, Mailchimp, Brevo

All these platforms support Shopify Flow actions. Use Miko AI as the trigger in Flow and choose your platform's action to fire a campaign. Alternatively, create a segment in your platform using the Shopify customer tag as the filter condition (e.g. tag contains miko-at-risk).

10. Your Weekly Insight Email

Every Monday, Miko AI sends you a one-page email summarising your store's customer health and the top actions for the week.

What is in the email

• Top segments by revenue: your highest-value customer groups with movement vs last week
• Active predictions: at-risk revenue and VIP candidates identified this week
• Three recommended actions: specific campaigns to run, written in plain English by Claude (Growth and Scale plans)
• Segment movement: customers who changed segments this week (e.g. "8 customers became At Risk, 3 became VIP")

Email cadence and setup

Essentials and above: weekly on Mondays. Set your email address in Miko App → Settings → Reports. You can also request a CSV export of any segment delivered to your inbox from the segment detail page.

11. Privacy & Data Handling

Miko AI is privacy-first. Here is exactly how your customer data is handled:

Where your data is processed

• Storage: PostgreSQL hosted by Railway in the EU/US region of your choice during onboarding.
• ML processing: Inside our infrastructure. Customer data does not leave our servers for the segmentation, churn, or CLV models.
• Claude API: Only anonymised aggregate descriptions are sent to the Claude API (e.g. "237 customers, average 3.2 orders, last order 45 days ago"). Never raw customer records, emails, names, or PII.
• Email reports (Resend): Your store name and segment counts only. No customer-level data.

Data retention

If you uninstall Miko AI, your customer data is deleted from our database within 48 hours of uninstall via the automatic shop/redact webhook. The miko- tags on your Shopify customers stay in place (you own them) but can be removed via a Shopify Flow if you prefer.

Full details: Privacy Policy.

12. Plans & Features

All paid plans include a 14-day free trial. View full pricing →

13. FAQ

14. Support

Support is delivered by email at hello@tripsterdevelopers.com.

• Email: hello@tripsterdevelopers.com
• Response times: Free plan within 48 hours. Essentials and Growth within 24 hours. Scale within 4 hours during NZ business hours.